Governor Michelle Lujan Grisham

Michelle Lynn Lujan Grisham is the 32nd governor of New Mexico. Lujan Grisham previously served as the U.S. Representative for New Mexico's 1st congressional district from 2013 to 2019.


On November 6, 2018, she became the first Democratic woman elected governor of New Mexico, as well as the first Democratic Hispanic woman elected state governor in U.S. history. Lujan Grisham served as Secretary of Health of New Mexico from 2004 to 2007 and as Bernalillo County Commissioner from 2010 to 2012. She was elected to the U.S. House of Representatives in 2012, defeating Janice Arnold-Jones. In 2016, Lujan Grisham was selected as the Chair of the Congressional Hispanic Caucus.


She won the Democratic nomination for governor of New Mexico in 2018 and defeated Republican Steve Pearce on November 6, 2018.

Robert John Odenkirk is an American actor, comedian, writer, director, and producer. He is best known for his role as lawyer Saul Goodman on the AMC crime drama series Breaking Bad and its spin-off Better Call Saul, for which he received four nominations for Primetime Emmy Award for Outstanding Lead Actor in a Drama Series. He is also known for the HBO sketch comedy series Mr. Show with Bob and David, which he co-created and starred in with fellow comic and friend David Cross.


The success of Breaking Bad and Better Call Saul led to acting work in high-profile projects, such as Nebraska, directed by Alexander Payne; Fargo, written and created by Noah Hawley; The Post, directed by Steven Spielberg; Disney/Pixar's Incredibles 2, written and directed by Brad Bird; and Little Women, written and directed by Greta Gerwig.

Bob Odenkirk

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Representative Deb Haaland

Representative Deb Haaland is an American politician who has been the U.S. Representative from New Mexico's 1st congressional district since 2019. Haaland is a former chairwoman of the Democratic Party of New Mexico.


Along with Sharice Davids, she is one of the first two Native American women elected to the U.S. Congress. Haaland is an enrolled member of the Laguna Pueblo and a 35th-generation New Mexican.


On December 17, 2020, incoming President Joe Biden announced that he would nominate Haaland to serve as United States Secretary of the Interior. If confirmed, she would become the first Native American to run the Department of the Interior, and the first Native American Cabinet secretary in U.S. history.

Senator Martin Trevor Heinrich is an American politician and businessman serving as the senior United States Senator from New Mexico since 2013.


A native of Fallon, Nevada, Heinrich has lived much of his adulthood in New Mexico, specifically Albuquerque. As a member of the Democratic Party, he was the U.S. Representative for New Mexico's 1st congressional district from 2009 to 2013. He then won the Senate seat vacated by retiring Senator Jeff Bingaman in 2012.


Heinrich was mentioned as a possible nominee for Vice President of the United States in 2016 under Democratic presidential nominee Hillary Clinton. Senator Tim Kaine from Virginia was later selected instead. Heinrich became the senior Senator from New Mexico following Tom Udall's retirement from the Senate in 2021.

Senator Martin Heinrich


James Borrego

James Borrego is an American basketball coach and is the head coach of the Charlotte Hornets of the National Basketball Association (NBA).


Borrego became the first Latino head coach in the NBA's 72-year history. Borrego has coached for the University of San Diego, the San Antonio Spurs, the New Orleans Hornets, and Orlando Magic.


Borrego was born and raised in Albuquerque, New Mexico.

Notah Ryan Begay III is a Native American professional golfer. He is one of the only Native American golfers to have played in the PGA Tour.


Since 2013, Begay has served as an analyst with the Golf Channel and NBC Sports. He is also the founder of The NB3 Foundation, a comprehensive health and wellness program to ensure a holistic approach in addressing childhood obesity and type 2 diabetes among Native American children.


Begay was born and raised in Albuquerque, New Mexico.

Notah Begay


Bill Broyles

William Broyles was the founding editor of Texas Monthly. He then went on to create the television show China Beach, and to write scripts for a number of films, including Cast Away, The Polar Express, Jarhead, Unfaithful, and Apollo 13.


Broyles graduated from Rice University and has an M.A. from Oxford University. He also served with the Marines in Vietnam, was the editor in chief of Newsweek magazine, and is the author of Brothers in Arms. He lives in New Mexico.

Brian Hardgroove is a producer and former bass player for the band Public Enemy. Hardgroove has also toured with Bootsy Collins and TM Stevens in a three-bass player tour.


In 2015 Hardgroove was the artist in residence at Santa Fe University of Art and Design, where he helped start the Artists for Positive Social Change program. As a music producer, Hardgroove cites Eddie Kramer (Jimi Hendrix, Led Zeppelin, Kiss) and Jack Douglas (Aerosmith, John Lennon, Cheap Trick) as two of his closest and most trusted advisers in the music business. He worked as a producer for Demerit and Brain Failure.


He is also the founder of From a Whisper to a Dream, a program that helps young musicians obtain endorsements from manufacturers of musical equipment.

Brian Hardgroove

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Penn Jillette

Penn Fraser Jillette  is an American magician, scientific skeptic, actor, musician, inventor, television presenter, and author, best known for his work with fellow magician Teller as half of the team Penn & Teller.


The duo has been featured in numerous stage and television shows, such as Penn & Teller: Fool Us and Penn & Teller: Bullshit!, and is currently headlining in Las Vegas at The Rio. Jillette serves as the act's orator and raconteur. 

Ben Ray Luján is an American politician serving as the junior United States senator from New Mexico. He served as the U.S. representative for New Mexico's 3rd congressional district from 2009 to 2021 and the assistant House Democratic leader  from 2019 to 2021. He served as a member of the New Mexico Public Regulation Commission from 2005 to 2008, where he also served as chairman.


Luján was the first Hispanic to serve as Chairman of the Democratic Congressional Campaign Committee (DCCC) in 2014 and led the Democrats to win a House majority in the 2018 elections. Luján took office as a United States Senator on January 3, 2021.

Senator Ben Ray Luján


Steven Michael Quezada

Steven Michael Quezada is an American actor and politician. He played Drug Enforcement Administration agent Steven Gomez in the AMC series Breaking Bad from 2008 to 2013.


He has appeared in films such as First Snow (2006), Beerfest (2006), and Kites (2010). He hosted the talk show The After After Party in Albuquerque from 2010 to 2012. 

TITO’s Handmade Vodka


After 25 plus years as an executive at a Fortune 500 company, Amy arrived at a truth which would shape the rest of her life and the lives of all those around her… People are the number one asset in any company AND managing that asset is the most complex component of any business. This revelation coupled with a life altering event, inspired Amy’s journey to find answers on how love could be the center of any business model. She studied and worked with behavioral scientists, psychologists, sociologists, neurologists, Buddhist monks, rabbis, priests and shamans to truly understand what motivates and inspires people. Mrs. Lukken has practiced the skills she learned working as a Certified Strengths Coach for over 15 years and sees how natural and powerful it is when the focus stays on what's good within people versus emphasizing their weaknesses and failures. She realized there were plenty of sciences that studied what’s wrong with people so why not design a science or practice that was centered on the good in people. And so JOYOLOGY was born. A practice that is based around love, joy, compassion and happiness that can be applied in the professional world.


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